A consumer goods company, Procter & Gamble, has advised Nigerian students to take care of their oral health by brushing their teeth twice daily.
A statement by P&G through its Oral-B brand said it collaborated with the Federal Ministry of Health and Lagos State Ministry of Health and Ministry of Education to promote oral health awareness in schools and communities as part of the celebration of World Oral Health Day in Lagos and Abuja.
The theme of this year’s World Oral Health Day is ‘Be proud of your mouth.’
It read, “It is a call to action for the society around the world to value and take care of their oral health and make the right decisions to protect it. Oral-B, as the lead partner of WOHD, will work together with the Lagos State Ministry of Health, Education, and the Federal Ministry of Health to identify schools and communities where the oral health awareness campaign will be carried out. The campaign will be led by the Ministry of Health’s dentists and will focus on the pre-selected schools and communities.”
P&G Corporate Communications, AMA Sub-Saharan Africa, Cassie Jaganyi, maintained that “We are delighted to partner with the Federal Ministry of Health and Lagos State Ministry of Health and Ministry of Education to drive oral health awareness in Nigeria.
“Oral-B has always been committed to promoting good oral hygiene practices, and we believe that this partnership will go a long way in achieving our goal of improving oral health in the country.”
P&G’s Senior Category Manager, Market Strategy and Planning, Oral Care, Mr Thompson Edidiong, during his address, said, “Last year, P&G, through its Oral-B brand in 2022, partnered with the Lagos State Ministry of Health to raise awareness on oral hygiene in schools, reaching no fewer than 2000 students with the message of brushing twice daily. Through this program, P&G has reached one million Nigerians annually with free dental checks and kits.”